Digital Marketing

How Much Does Social Media Management Cost Per Month?

Written by WebDigitalSphere • Oct 30, 2024
How Much Does Social Media Management Cost Per Month including the cost of a YouTube channel to an Instagram marketing cost.

Proper social media management is a vital part of a company's digital strategy. Digital marketing has a huge role in growing start-up businesses, boosting their online presence, and letting customers know about their services.  How much does social media management cost per month? If you have started a new business and you intend to grow it technically, you must be aware of it. Social media manager responsibilities include providing your organization with effective strategies such as creating quality content, an efficient posting service, and collaboration with the customers which leads to your brand promotion.

Generally, the social media management cost per month ranges between $500 to $5000 per month, but your social media cost may vary depending on the scope of the services provided by the manager. There are different prices for each platform. The price on Facebook differs from the cost of a YouTube channel to an Instagram marketing cost.

How much does it cost to manage social media monthly? If you are planning to hire a social media manager or agency for your firm and want to get ideas about your company's social media management cost, just remain engaged in reading this blog.

Services Comprising Social Media Management

Services Comprising Social Media Management Brands that use social media well have increased levels of accomplishment in the marketplace

Brands that use social media well have increased levels of accomplishment in the marketplace. The following are the services provided by the social media management agencies:

  • Building community
  • Advertising views
  • Copywriting
  • Customer service
  • Driving targeted traffic
  • Increasing sales
  • Answering customer questions
  • Project management
  • Visual designing
  • Reputation Monitoring
  • Reporting
  • Auditing
  • Blogs
  • Web & video content

Factors Affecting the Social Media Management Agency Pricing

Social Media Agency Pricing Depends on the Level of Expertise, Services Scope, Social Media Management Cost, Social Media Manager Price and Monthly Volume of Content

Managing social media is a hectic task that requires creativity and consistency. An ideal social media manager & content creator has a vast knowledge of promoting brands. Social media manager prices depend on how efficiently he manages your enterprise, the niche of your business, the volume of content, and the number of platforms. Several affordable social media management platforms also assist you in growing at an acceptable level.

The following are factors that impact the social media management agency pricing:

Social Media Agency Pricing Depends on the Level of Expertise

A Social media task company managing your firm’s post's cost depends on proven experience and certain records. Entry-level managers generally charge less than those with expertise. A Well-known social media agency pricing with a strong portfolio and successful campaigns will be more compared to the unprofessional and mediocre one.

A management agency manages every service that is required by a firm to engage its targeted audience. So, the outstanding agencies are prioritized more by the businesses than the lower ones and their cost is generally higher.

Social Media Management Pricing is Affected By the Services Scope

The scope of service is one of the major factors that impact Social media management pricing. A Social media design agency charges based on the magnitude of the design service it offers. If you want your brand to be one of the best brands on social media you will focus on the services that offer services with magnificent results.

You must keep in mind that agencies with true social marketing skills offer multiple high-quality services, thus they charge according to them. If you have a budget according to them, you can move there as this will benefit your enterprise and product campaigns more.

Social Media Management Cost Depends on the Number of Platforms

The more the number of platforms the more your management price will be. Social media management cost is also impacted due to the number of popular paid social media platforms used to promote your brand. For instance, the ads posted on Facebook are more expensive than those posted on Instagram.

So, your overall budget for social media will be calculated on the basis of platform individual price plus the number of platforms because it is challenging for the social media manager to manage multiple platforms for a single company’s brand promotion.

Social Media Manager Price is Affected By the Frequency of Posts

The more frequently your content is posted, the more you’ll be charged. If your company’s 50 ads are posted per day, it will be more costly than 20 ad posts per day. Social media manager price is increased in that case as it takes their quality time and hard work for the organic posting of a large amount of content about your business on a punctual basis. It is a huge responsibility for a social media manager to be aware of the time and number of posts you demand.

Monthly Volume of Content affects Social Media Management Agency Pricing

The amount of content that your company requires in a specified time also defines charges. The social media agencies charge you based on the volume of content they provide. Along with the volume, the quality of content increases the social media management agency pricing even more.

If your enterprise has high-volume content requirements, you should expect to be charged more. A Manager post whether it is videos, ads, campaigns, and other services that your company wants for its promotion, you will be charged based on these services' quality and quantity.

Geo Targeted Audience is Linked with Social Media Manager Price

If you’re targeting a specific niche audience on social media in a limited geographic location, it would be costly for you because it may require more effort and special strategies to improve brand awareness. In that targeted area the content must be relevant to the local audience, facebook local advertising and all other brand promotion services for that targeted area will charge you more. The Social media manager price is conventionally higher for specific geographic locations.

Cost of SM tools used by the social media manager

The sm tools used by the social media manager are costly. Several tools such as the HootSuite app directory, Buffer, Canva, Social Bee, etc. have their specific prices. So, social media management companies use branded apps to promote your company, these tools will be used by the manager and you’ll be charged accordingly.

Average Cost of Social Media Management per month

The average social media management cost per month is comprehensive $2000 to 10,000 dollars following monthly fixed rates. The actual cost depends on the aim, scope, size, and demand of your business strategies. Companies using social media for their brand promotion are charged on an hourly, weekly, and monthly basis. Let’s discuss how social media management cost is calculated monthly based on the following charging criteria.

Freelancer as a Social Media Manager Price

The average freelancers charge from $500-1000$ per month. The freelancers with less experience charge less than those with higher levels of experience. A freelancer with 1 year of experience will charge less than the one with 7+ years of experience.

Agencies Average Cost of Social Media Management 

On average a social media agency normally charges you $500 to $5000 monthly. As expected social media agencies are increasing on a larger scale than they were in the past few years. 

Packages Social Media Management Cost Per Month

When talking about social media management, the following packages are provided by the manager to the businesses and companies.

  • Basic

For small businesses, this is an ideal package and costs $100 to $500  per month. It charges small businesses monthly based on the number of posts and campaigns running on social media. An affordable social media marketing agency mostly offers this package

  • Standard

It focuses on overarching strategies which include dedicated account managers, generating more quality content, increasing engagement with customers, and number of transactions. Medium-sized businesses spend $500 to $2,000 per month for this package.

  • Premium

This is the package mostly provided to large businesses. This offers a customized and advanced approach, reports in-depth, and multiple platform profile management. For premium packages enterprises spend 5000$ to 1000$ monthly on average.

Conclusion

Monthly social management costs are dependent on the business type, firm niche, and target audience. How much does social media management cost per month, you can determine the cost for your enterprise based on these factors.

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