Shopify vs Amazon: How to Choose the Best One for Your Brand?

Amazon and Shopify are the famous platforms that are the source of online buying and selling products. The Shopify vs Amazon comparison is hard to decide on as both platforms are in high demand. Normally, one of these platforms is chosen to fulfill the business requirements based on the services these platforms provide.

Amazon vs Shopify difference is the comparison that is totally based on the requirements, and the type of products the business wants to sell. Shopify lets you build the customer experience, and provide high-quality designs to the audience. Amazon is vaster than Shopify which allows you to reach a broader audience base.

In this blog, we will let you know about the explicit comparison between the two platforms so that you can decide which one is better for your business.

Amazon vs Shopify: Pricing

If we talk about Amazon vs Shopify pricing, they have several differences and each platform has its own features that make it unique in the eyes of the audience. Shopify is known for its subscription-based model while Amazon’s pricing is more complex, and includes multiple pricing methods. 

Let’s discuss them.

Shopify

Shopify pricing is subscription-based with a monthly fee. It offers multiple plans such as basic, advanced, and Shopify Plus. Several pricing strategies are used to calculate the prices of products including cost-plus pricing, value-based pricing, and competitor-based pricing.

Amazon

The Amazon marketplace pricing is dynamic. It uses a more complex fee structure compared to Shopify. The prices are adjusted based on the competitor's listings on the marketplace. This is a difference between Amazon and Shopify pricing methodologies.

Check out this WebDigital Sphere blog on building an online store for business growth.

Shopify vs Amazon: Pros & Cons

Shopify and Amazon, each of these platforms have their advantages as well as disadvantages that make them unique in their own way.

Now, let’s discuss the common Shopify vs Amazon pros and cons separately so that you can decide to choose a better one for yourself.

Shopify

Shopify is a widely used platform by businesses who want to build their own unique and independent identity. So, it also holds some advantages as well as disadvantages.

Pros

• Easy to use
• Customer-friendly user interface
• Exciting and catchy themes
• Offers customer support
• Provides hosting and security

Cons

• While talking about Shopify or Amazon, the Shopify has limited options for design customization
• There is no hosting for email
• You can not easily quit this platform
• It has limited resources for learning

From the above-discussed pros and cons of Shopify, you can decide which is better; Selling on Shopify vs Amazon for your brand.

Amazon

Amazon is one of the best and most famous marketplaces, but like other platforms, it has some limitations along with the unique benefits that it serves. Let’s discuss them to help you decide if Amazon or Shopify is better for your business brand's promotion.

Pros

• It offers a huge customer base which is beneficial for your brand
• In an Amazon FBA vs Shopify comparison, several advertisement opportunities for businesses to promote brands
• Helps in building a strong reputation for your brand
• It offers selling on multiple platforms other than itself

Cons

• If we compare Amazon vs Shopify in terms of scamming, the Amazon platform has more scammers compared to Shopify
• You have to pay the storage fee
• Amazon has strict policies regarding product listings and doesn’t tolerate any violation of its terms
• The competition is quite high on this platform compared to other marketplaces
  
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