Case Study - Sincere HealthCare Group (SHG)

Challenges

The website design was the primary obstacle that was keeping SHG from SEO-favorable environments.

Here is an overview of the challenges that the SHG website faced in its earlier versions:

• Lack of proper hierarchy and indexing
• Unorganized content with keyword deficiency
• Local SEO needed to be improved
• Video and image optimization needed for better search engine visibility
• Not enough backlinks

After a detailed audit of the SHG website and competitor analysis, we came up with our SEO strategy to tackle its concerns.

Solutions

Keyword Research

SEO experts utilized every resource at hand to carry out smart keyword research relevant to this niche. We filtered high-performing keywords that were competitor-focused and helped put the website in the top searches.

Organized and Quality Content

Content writers and the SEO team were working collaboratively on producing quality content that is engaging and easily understandable. They helped manage the website's content by formatting and smart use of keywords. Videos and images were duly optimized with meta tags and descriptions.

Minimized the file sizes along with alt texts and captions. All relevant images were made responsive to adapt to all screen orientations.

Page Indexing

Our team devised a proper hierarchy for web pages that was favorable for the crawler to process and present. The audit showed us that the users were often getting confused or lost while they were navigating this website.

We also made use of schema markup for better understandability of the website to search engines. Experts made sure that all relevant information was readily available in the form of snippets, reviews, prices, and location, leading to more conversions.

Local Market Visibility

By making use of Google Maps Business amongst several other tools, we conducted a thorough competitor analysis. This gave us a lot of loopholes to work with and gave SHG's website the edge it needed to surpass its local market competition.

Link Building

SHG's website had no mentionable backlinks that could support its visibility due to its rare set of services and niche. This is where our diligent experts spent several hours finding platforms that published fertility packages and made countless publications that helped boost this website traffic and lead generation.

Our strategy proved to be very helpful in SHG's brand awareness and in creating beneficial relations with other similar platforms. This goes a long way in building reputation and credibility.

Social Media Strategy

By making full use of our expertise, we engaged interested couples on all social media platforms. The social media team developed a content strategy for sharing content regularly and consistently.

Results

• SHG stands strong with over 1400 backlinks
• Increased organic traffic of over 5.4K
• Enhanced SERP features brought engagement and conversions
• 12% increase in newer audience
• 35% spike in Branded traffic trend
• Overall traffic included 8.1% branded and 91.9% non-branded traffic